Engage will be held October 17-18, 2024
October 17 & 18, 2024
Portland State University - Portland, Oregon
Where? Smith Memorial Student Union
Conference: 7:30 - 5:00
Wrap Party: 5:00 - 7:00
Hashtag: #EngagePDX
Day 1 | Day 2
7:30 - 9:00
Main Ballroom (3rd Floor)
Registration and Breakfast
8:30-9:00
Main Ballroom (3rd Floor)
Day 1 Opening Remarks and Welcome
9:00 - 9:50
Main Ballroom (3rd Floor)
Wil Reynolds – Seer Interactive
Day 1 Opening Keynote
Adapting KPIs and Embracing AI: Thriving in the Next Era of Digital Marketing
10:00 - 10:50
Main Ballroom (3rd Floor)
Artificial Intelligence
3rd floor breakout (SMU 327)
Cari O’Brien – Custom Content Solutions
Content Marketing
Human-Centered Marketing: Creating Standout Content to Connect & Convert
11:00 - 11:50a
Main Ballroom (3rd Floor)
Artificial Intelligence
Charting a Path Through Marketing in Investor-Centric Businesses
2nd floor breakout (SMU 296)
SEO
12:00 - 1:00pm
Main Ballroom (3rd Floor)
Lunch
1:00 - 1:50
Main Ballroom (3rd Floor)
Artificial Intelligence
3rd floor breakout (SMU 327)
Sean Nowlin – SpotlightIQ
Paid
Clicks Are Cool, but Have You Tried Prime Time? A Programmatic Journey to CTV
1:50 - 2:10
Main Ballroom (3rd Floor)
Break Sponsored by Viant
2:10 - 3:00
Main Ballroom (3rd Floor)
Cool Sh**
Standing on the Shoulders of Giants: How to Talk Smart and Seem Even Smarter
3:10 - 4:00
4:10-5:00
Main Ballroom (3rd Floor)
Dale Bertrand – Fire and Spark
Artificial Intelligence
Scalable Content for SEO That Actually Ranks
3rd floor breakout (SMU 327)
PPC
Winning the 2024 Holiday: Macro Environmental Factors and Best Practices to win the Season
2nd floor breakout (SMU 296)
Content Marketing
5:00 - 5:10
Parkway Lounge
Day 1 Wrap
5:00-7:00
Parkway Lounge
Welcome Reception
Day 2
7:30 - 8:45
Main Ballroom (3rd Floor)
Registration & Breakfast
8:30 - 9:00
Main Ballroom (3rd Floor)
Welcome
9:00 - 9:50
Main Ballroom (3rd Floor)
Rachel Heseltine – CBS Interactive at Paramount Global
Morning Keynote – Surviving & Thriving in a Modern Marketing Career
10:00 - 10:50
2nd floor breakout (SMU 296)
SEO
11:00 - 11:50
2nd floor breakout (SMU 296)
Martha van Berkel – Schema App
SEO
How to Leverage Your Content Knowledge Graphs for SEO and Content Optimization
12:00 - 1:00
Main Ballroom (3rd Floor)
Lunch
1:00 - 1:50
3rd floor breakout (SMU 327)
Ashley Segura – ContentYum.com
Content Marketing
100 New Topic Ideas to Drive Targeted Traffic: A Data-Driven Strategy
1:50 - 2:10
Main Ballroom (3rd Floor)
Afternoon Break
2:10 - 3:00
3rd floor breakout (SMU 327)
Content Marketing
2nd floor breakout (SMU 296)
Jesse McDonald and Rachel Heseltine
SEO
In-House SEO: Navigating the C-Suite and Overcoming Challenges
3:10 - 4:00
Main Ballroom (3rd Floor)
SEO
3rd floor breakout (SMU 327)
Jeremy Epperson – Thetamark
Cool sh**
Data-Driven Positioning: How Research & Experimentation Drives Results in 90 Days
2nd floor breakout (SMU 296)
Content
How to Increase Organic Search Rankings and Traffic via Thought Leadership Strategies
4:10 - 5:00
Main Ballroom (3rd Floor)
Closing Keynote
5:00 - 8:00
Game Lounge & Viking Room
Closing Remarks & Wrap Party
Viking Room – Drinks & Snacks
Game Room – Cosmic Bowling, pool, foosball & more!
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