May 12, 2015
– The highly anticipated Members Appreciation event took place this week with special guest Brent Csutoras of Kairay Media joining us to share his insights on how to effectively leverage social media. His presentation was jam-packed with time-saving tips and tools to help you get the most out of social. Here are some of the night’s takeaways:
- Utilize lists on Facebook and Twitter. These lists are great in that they allow you to silo.
- Schedule your Facebook updates and take advantage of the Save function. Remember, it’s OK to include “Evergreen content” when scheduling. The general rule is that you can re-post every 3 months.
- Look at trending hashtags on Google+ to find what’s working and to identify opportunities.
- Reddit is an early indicator of what’s up and coming. Sites like redditmetrics.com and redditinsight.com can help you find which subreddits to join. (Make sure you read the rules to find those that are conducive to your goals.)
- Copy the Reddit moderators. This will increase your chance of being approved.
- When using Pinterest, the real power for brands is in collaborative boards. Pingroupie.com is a good tool.
- Identify who’s been viewing your LinkedIn profile and follow up with them.
- Publishing on LinkedIn is a great way to gain followers outside of your connections. You can publish re-purposed articles, new articles, presentations, your opinion on a given topic, etc.
- Research! People don’t often do this anymore, which is unfortunate. Bypass the guess work and find out what your competitors are doing.
The night ended with an excellent Q&A where Brent offered his advice on simple strategies. If you’re not an SEMpdx member, join now and benefit year-round!
Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.