Engage will be held October 17-18, 2024
October 17 & 18, 2024
Portland State University - Portland, Oregon
Where? Smith Memorial Student Union
Conference: 7:30 - 5:00
Wrap Party: 5:00 - 7:00
Hashtag: #EngagePDX
Day 1 | Day 2
7:30 - 9:00
Main Ballroom (3rd Floor)
Registration and Breakfast
8:30-9:00
Main Ballroom (3rd Floor)
Day 1 Opening Remarks and Welcome
9:00 - 9:50
Main Ballroom (3rd Floor)
Wil Reynolds – Seer Interactive
Day 1 Opening Keynote
Adapting KPIs and Embracing AI: Thriving in the Next Era of Digital Marketing
10:00 - 10:50
Main Ballroom (3rd Floor)
Artificial Intelligence
3rd floor breakout (SMU 327)
Cari O’Brien – Custom Content Solutions
Content Marketing
Human-Centered Marketing: Creating Standout Content to Connect & Convert
11:00 - 11:50a
Main Ballroom (3rd Floor)
Artificial Intelligence
Charting a Path Through Marketing in Investor-Centric Businesses
2nd floor breakout (SMU 296)
SEO
12:00 - 1:00pm
Main Ballroom (3rd Floor)
Lunch
1:00 - 1:50
Main Ballroom (3rd Floor)
Artificial Intelligence
3rd floor breakout (SMU 327)
Sean Nowlin – SpotlightIQ
Paid
Clicks Are Cool, but Have You Tried Prime Time? A Programmatic Journey to CTV
1:50 - 2:10
Main Ballroom (3rd Floor)
Break Sponsored by Viant
2:10 - 3:00
Main Ballroom (3rd Floor)
Cool Sh**
Standing on the Shoulders of Giants: How to Talk Smart and Seem Even Smarter
3:10 - 4:00
4:10-5:00
Main Ballroom (3rd Floor)
Dale Bertrand – Fire and Spark
Artificial Intelligence
Scalable Content for SEO That Actually Ranks
3rd floor breakout (SMU 327)
PPC
Winning the 2024 Holiday: Macro Environmental Factors and Best Practices to win the Season
2nd floor breakout (SMU 296)
Content Marketing
5:00 - 5:10
Parkway Lounge
Day 1 Wrap
5:00-7:00
Parkway Lounge
Welcome Reception
Day 2
7:30 - 8:45
Main Ballroom (3rd Floor)
Registration & Breakfast
8:30 - 9:00
Main Ballroom (3rd Floor)
Welcome
9:00 - 9:50
Main Ballroom (3rd Floor)
Rachel Heseltine – CBS Interactive at Paramount Global
Morning Keynote – Surviving & Thriving in a Modern Marketing Career
10:00 - 10:50
2nd floor breakout (SMU 296)
SEO
11:00 - 11:50
2nd floor breakout (SMU 296)
Martha van Berkel – Schema App
SEO
How to Leverage Your Content Knowledge Graphs for SEO and Content Optimization
12:00 - 1:00
Main Ballroom (3rd Floor)
Lunch
1:00 - 1:50
3rd floor breakout (SMU 327)
Ashley Segura – ContentYum.com
Content Marketing
100 New Topic Ideas to Drive Targeted Traffic: A Data-Driven Strategy
1:50 - 2:10
Main Ballroom (3rd Floor)
Afternoon Break
2:10 - 3:00
3rd floor breakout (SMU 327)
Content Marketing
2nd floor breakout (SMU 296)
Jesse McDonald and Rachel Heseltine
SEO
In-House SEO: Navigating the C-Suite and Overcoming Challenges
3:10 - 4:00
Main Ballroom (3rd Floor)
SEO
3rd floor breakout (SMU 327)
Jeremy Epperson – Thetamark
Cool sh**
Data-Driven Positioning: How Research & Experimentation Drives Results in 90 Days
2nd floor breakout (SMU 296)
Content
How to Increase Organic Search Rankings and Traffic via Thought Leadership Strategies
4:10 - 5:00
Main Ballroom (3rd Floor)
Closing Keynote
5:00 - 8:00
Game Lounge & Viking Room
Closing Remarks & Wrap Party
Viking Room – Drinks & Snacks
Game Room – Cosmic Bowling, pool, foosball & more!
Get Your Engage Marketing Conference Tickets Before Prices Increase
Get discounts on tickets through early bird pricing options and don’t miss out on your opportunity to attend our exclusive conference.
Engage Marketing Conference 2024 Sponsors
Logical Position
Logical Position is an award-winning digital marketing agency offering marketing solutions in PPC, SEO, email, and more to help grow your business.
Mobi Solutions
MOBI Solutions provides marketing operations and business intelligence consulting services <> Marketo | Salesforce | Marketing Analytics | Marketing Technology | Marketing Automation
Viant
Viant, a pioneer in people-based digital advertising on the New Open Web, provides marketers the tools to move beyond third-party cookies.
Optmyzer
Optmyzr helps paid search experts speed up campaign optimization and see maximum value from their spend on Google Ads, Microsoft Ads, and Amazon Ads.
Webfor
Unleash the power of SEO services and exceptional website design services in Vancouver, WA and the Portland, OR metro with our award-winning team.
Amazon Ads
Grow your business and increase sales with online advertising solutions that help you find, attract, and engage customers on and off Amazon. (
pdxMindshare
pdxMindShare was founded in 1999 by Anvil Media’s Kent Lewis, and is currently Portland’s premiere career community and networking group.
The goal is to help professionals find new positions, secure promotions and/or change industries through a monthly event featuring a career-focused workshop and networking. Local, industry experts present at the career-focused workshop and help educate attendees on topics such as tips on interviewing, ways to maximize your online persona, leadership development and how to network effectively among much more.
Following the workshop, attendees can network with Portland professionals that are looking to connect as well as employers looking to hire.
pdxMindShare also has a website employers can post local jobs for free and groups can advertise relevant events, both of which are included in a weekly newsletter sent to a distribution list anyone can sign up for.
Join the pdxMindShare community! Not only is it a great way to meet local professionals, it can also help you make that next move to give your career that boost you are looking for.
Forix
A Top Magento BigCommerce Shopify certified agency! Our eCommerce experts deliver custom data-driven strategies proven to grow your business!
Winwin Videos
WinWin VIDEOS – Crush your competition. Socially responsible Preferred production method. Delight existing customers and win new ones. Lead your industry and your market with our win-win philosophy.
Mac’s List
Mac’s List shares 100s of real local Portland jobs. Find open jobs, learn about the Portland job market, and connect with local career resources.
3 Point Brand Management
We love coming up with new ideas and sharing the ones that work. It’s why we do what we do and we pride ourselves on delivering products and strategies that deliver results. Your brand is important to us.
Brands that support and attend the Engage Marketing Conference and SEMpdx monthly events.
