SEMpdx Presents SearchFest 2010: Schedule, and Pricing

The Pacific Northwest’s largest search engine marketing conference to include keynote from Microsoft Bing’s Stefan Weitz

Portland, Ore. – Jan. 25th, 2010 – SEMpdx is pleased to announce the schedule and pricing of its fourth annual Search Engine Marketing conference, SearchFest 2010. SearchFest 2010 takes place at the Governor Hotel in Portland, Oregon on Tuesday, March 9, 2010 from 8:00 a.m. – 5:00 p.m. Registration is now open to the public (https://www.sempdx.org/searchfest/) and ticket prices are on sale starting at $159 for members, $209 for non-members and a special student rate for $135.

Headlining the prestigious list of speakers is Stefan Weitz, Director of Microsoft’s Bing search. Weitz will discuss the shift in behaviors of searchers and how marketers will need to adjust their strategies to a more task-centric approach where users are coming to search to get something done in the real world, rather than just to find information.

SearchFest 2010 differs from previous years in that it now has special social media tracks in addition to the search engine optimization and pay-per-click session’s regular visitors have come to expect.

“Professionals from all levels and types of business will benefit from the special panels and networking opportunities presented at SearchFest,” said Ben Lloyd, SEMpdx president. “By bringing together the pacific northwest’s business community, you’ll walk away knowing how to take your business to the next level.”

This year’s featured speakers and topics include:

• Heather Lloyd Martin, SuccessWorks –Creating Content for Search Engine Rankings
• Mathew Brown, New York Times – Technical Aspects of SEO
• Rand Fishkin, SEOmoz – SEO Tools Reviewed
• Eric Peterson, Web Analytics Demystified –Tracking and Measuring Site Traffic
• Chris Silver Smith, KeyRelevance – Local SEO
• Mike Roberts, SpyFu – Competitive Intelligence for SEM
• Joanna Lord, The Online Beat – Advanced PPC
• Laura Lippay, Yahoo and Derrick Wheeler, Microsoft – In House SEM
• Bryan Rhoads, Intel – Social Media Marketing Strategy
• Rebecca Kelly, 10e20 – Blogging
• Todd Friesen, PositionTech – Twitter
• Marty Weintraub, aimClear – Facebook
• Dustin Woodard, SEO Naturale – Reputation Management

Past keynote speakers have included Danny Sullivan, editor-in-chief of Search Engine Land, and Rand Fishkin, CEO and Co-Founder of SEOmoz.

Pricing:

SearchFest is currently offering an early bird special on pricing. The price will increase February 1, February 25, and the day of the event.

For more information about SearchFest 2010, please visit https://www.sempdx.org/searchfest/ or email info@sempdx.org.

About SEMpdx:

Headquartered in Portland, Oregon, SEMpdx is a non-profit dedicated to nurturing the development of search engine marketing (SEM) in the greater northwest. SEMpdx provides a resource for local professionals and businesses interested in leveraging SEM to enhance their career and bottom line. SEMpdx’s mission is to improve the quality of work and life for SEM professionals as well as elevate Portland’s profile on a national scale as a hotbed of SEM talent. The organization hosts monthly educational and networking events where local businesses can get valuable tips on how to increase awareness and revenues via SEM and meet and share best practices with like minded professionals. For more information about SEMpdx, visit www.sempdx.org.

Kent Schnepp

www.engineworks.com