Selling SEO Internally: Why Your Boss Doesn’t Care About SEO and How to Change That
Feel like your SEO efforts are going unnoticed? It’s time to break through the noise and make a real impact. In this session, we’ll expose the common misconceptions executives have about SEO and reveal how to turn skepticism into enthusiastic support for your organic search initiatives.
This talk will equip you with the knowledge and confidence to demonstrate the undeniable value of SEO, even against faster marketing channels like paid search.
Learn how to:
Learn how to:
- Understand Executive Priorities: Gain insights into what really matters to decision-makers and how to align your SEO goals with overall business objectives.
- Present Compelling Data: Discover the key metrics and data points that resonate with executives and how to present them effectively.
- Tell Powerful Stories: Use real-world examples and success stories to illustrate the impact of SEO in a way that captures attention.
- Strategic Persuasion: Master the art of strategic persuasion to make your case for SEO investments compelling and convincing.
By the end of this session, you’ll have a toolkit of strategies to confidently advocate for SEO, proving its value, and securing the support you need to succeed. Don’t let your hard work go unnoticed—make SEO a priority in your organization.
