The “Clever”, +Shrewd and [Smart] Approach to PPC During the Age of *Stoopid* Artificial Intelligence
Rising CPCs. Loose Keyword Matching. Opaque Search Ad Copy Performance. Smart-ish Bidding. In recent years, we’ve seen the effects of so-called Artificial Intelligence creeping into almost every aspect of Paid Advertising. During this session, we’ll learn how AI has changed PPC, how it is fundamentally the same, and how we can leverage AI for improved campaign performance.
