SEMpdx: SearchFest 2012 Agenda

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Time	Search Track	Paid & Analytics Track	Social Track
7:30am – 8:30am	*Registration & Breakfast*
8:30am – 9:20am	Opening Keynote: Eli Goodman – comScore Spotlight on Search: The Current Trends, Hot Issues and Future Potential Eli Goodman, comScore’s Media Evangelist, will touch on all things search in the present day digital world. Hear the latest stats on search consumption, paid search and some of the key trends to expect in 2012. This session will also discuss some of the hot industry issues, including searcher intent, search privacy and how social is being impacted by search. Lastly, Eli will peek at what the future could hold for search based on present day implications.
9:30am – 10:45am	Marketing Challenges and the Tools to Solve Them Audience: Intermediate The increasing complexity of the search space has made it more difficult than ever to tackle problems and capture opportunities. Our panelists, Rand Fishkin and Justin Briggs, will present tough marketing problems and the tools they use to solve them. Rand and Justin consider this panel a challenge: Who can show off the best arsenal of strategy and tactics to address today’s online marketing challenges? Speakers: Rand Fishkin – SEOmoz Justin Briggs – Big Fish Games Moderator: Anne Kennedy – Beyond Ink	Advanced PPC Audience: Advanced This panel covers intermediate-to-advanced best practices for managing PPC campaigns. Learn to research with competitive tools, gain insights into search trends and achieve your performance goals through expert-tested strategies. Understand the key elements of any optimization and overarching performance tips that will lead to better return on ad spend, and ultimately: return on investment. Regardless of your experience level, it’s important to remain flexible in your strategy. Sit in, listen. Speakers: Dan Sundgren – Intelius Tim Mayer – Heddle Moderator: Dane Wiseman – ethology	Social Media Strategy Audience: Beginner You’ve been told Social Media is a must, but where should you start? This session will help you determine what social networks are best for you, how to incorporate them into your overall marketing strategy, and how to get the best results for your efforts. Speakers: Ian Lurie – Portent Interactive John Shehata – ABC News Moderator: Jessica Ward – Amplify Interactive
10:45am – 11:00am	*Morning Break*
11:00am – 12:15pm	Advanced On-Site SEO Audience: Advanced Year-in, year-out, one of the most popular panels at SearchFest. Jon and Dennis will discuss optimizing your site assets and server infrastructure at the enterprise level, and discuss how to build a fast-loading, “sticky” site to maintain your rankings in the new era of Google search. This advanced panel is definitely not for the faint of heart! Speakers: Dennis Goedegebuure – Geeknet Jon Colman – REI Moderator: Scott Hendison – Search Commander, Inc.	Display & Remarketing Audience: Intermediate “Listen, grow and resonate with your audience through Display and Remarketing. This panel covers the dynamics of planning a campaign, designing creative, measuring performance, and when and how to optimize. We’ll also cover trending display properties and technologies including Google Display and AdRoll. Remember, display advertising can reach consumers at every stage of the conversion funnel, including email. Sit in, watch.” Speakers: Joanna Lord – SEOmoz Adam Berke – AdRoll Moderator: Dane Wiseman – ethology	Advanced Social Media Tactics Audience: Advanced Our expert panelists will discuss advance content strategies and the marketing tools and techniques for all the major social networks. The tactics learned in this session will help you bring your social media marketing to the next level. Speakers: Marty Weintraub – aimClear Will Scott – Search Inflluence Moderator: Jessica Ward – Amplify Interactive
12:15pm – 1:15pm	*Lunch*
1:15pm – 2:30pm	Advanced Off-Site SEO Audience: Advanced Our expert panelists get down-and-dirty (well, not TOO dirty) with specific techniques to build up your website’s incoming link profile. From research to competitive analysis to content to outreach to social media, learn from two of the best in the business. Speakers: Adam Audette – RKG Scott Hendison – Search Commander, Inc. Moderator: Matthew Brown – AudienceWise	Conversion Optimization Audience: Intermediate This panel will help you establish traceable goals on your site and learn what happens after the click. Watch conversion optimization experts improve landing pages through content, usability and credibility. Pencil out a test plan, and put those thoughts into motion as you sample strategy from real-time case studies. A small lift in conversion rate means more goals, and revenue. Speakers: Susan Delz – LiveBall Brian Jones – Dealer.com Jordan LeBaron – REI Moderator: Dane Wiseman – ethology	Social Analytics Audience: Beginner You’re a social marketing genius. Your Twitter Followers are up 900%. Your Facebook Fans are pushing 40,000. You have thousands of people subscribing to your RSS feed. Your efforts are successful right? Learn how to set goals and have your social strategy help to achieve those goals from our leading panel of experts. Speaker: Justin Kistner – Webtrends Kelly Feller – Citrix Moderator: Jessica Ward – Amplify Interactive
2:30pm – 2:45pm	*Afternoon Break*
2:45pm – 4:00pm	Universal Search Audience: Beginner Remember the days of “ten blue links?” Seems like ages ago, doesn’t it. Google and Bing have both made conscious efforts to blend all sorts of media into an increasing number of search results…and if you really want to “rank #1” you’ve got to know how to do it across multiple verticals. Learn cutting-edge strategies and tactics to maximize your exposure in non-traditional results like News, Images, Videos, Blogs. Speakers: Marshall Simmonds – Define Media Group, Inc. Rhea Drysdale – Outspoken Media Moderator: Todd Mintz – PPC Associates	Advanced Analytics Audience: Advanced “In God we trust, all others must bring data”. Discover core elements of the multi-touch attribution model through view and click-based metrics. Analyze qualitative data from your website and increase site experience for your customers. Track and measure revenue from a lead to completion focus and map your digital business plan. Discretion advised, “tagging” and “touching” will ensue. Speakers: Conrad Saam – Urbanspoon Mike Pantoliano – Distilled Moderator: Dane Wiseman – ethology	Local/Mobile Strategies and Tactics Audience: Intermediate Mobile marketing changes as fast as the most recent phone and and social app. Our expert is here to explore the ever changing landscape of local and mobile marketing and help you determine what tactics are right for you and your marketing strategy. Speakers: Greg Sterling – Sterling Market Intelligence Chris Silver Smith – Argent Media Moderator: David Mihm – GetListed.org
4:10pm – 5:00pm	Closing Keynote: Wil Reynolds – SEER Interactive Fall in love with the HARD work of SEO – times are a changin’ Isn’t it about time, we actually get rewarded for doing things right? Isn’t it time, building good content and not $15 dollar articles gives us a boost? What about building community, and connecting with people? We’ve been told for 10+ years that those tactics were the key to success, and they weren’t really. Lately it looks like that is starting to change, and we’re going to delve into examples of where it is and is not working, with specific takeaways on how to balance out your campaigns to get you ranked today and protect you for the LONG haul.
5:00pm – 6:30pm	*Networking & Happy Hour*