Scott Fish promotes search engine marketing services through his FishSEO.com, he manages several large international websites and promotes many of these sites in over 10 languages. His experience is centered around building buzz and promoting a strong brand online while integrating off-line marketing strategies. Local and international clients value his expertise in the growing internationalized business environment. Mobile marketing is a growing interest for many of Scott’s clients and strategizing how to take advantage of the growing mobile market is one of Scott’s specialties.
Emotional Link-building – a touch of emotion helps advance the linkbuilding process. Emotional appeals are often the most persuasive form of communication. Two way to gain links: have page / site-wide link & links within blog post or article. Former: more traffic & more visibility. Sitewide – can be 100 or 1000 links. Latter – varied anchor text, in-content links & more targeted results. One should give & get links from competitors – helps both parties.
Emotional appeal – use complimentary language – build community, gives chance for response & opens lines of communication. Links within blog post or article – controversey (bloggers like a good fight); link-baiting (content is king) & networking (share and benefit from readers). Email blog posts to a targeted webmaster audience.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.