Ben is the president of Amplify Interactive, and here is his presentation
Brainstorming content: What do you do? Why? How? Ask your customers. Ask sales: Pain Points.
What closes the deal? Site search: What do your visitors want? Learn from the big guys (Expedia, Amazon & Reviews).
Blogs share too many content virtues to list…must be compelling.
User generated content.
New techniques: Universal Search (Images, Audio & Video), Timely content is found faster (Blogs & Feeds). Content is meaningful to your audience, improves conversation, integrated with site navigation, tied directly to offering.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.