Scott is the president of Search Commander, and here is his presentation.
Search engines prefer blogs – structured for SEO perfection.
Feeds, sitemaps, pings, frequent content additions, social aspects provide better user experiences.
SEMpdx chooses WordPress. RSS – Publisher controls what goes out over the feed. Builds Loyalty & Return visitors.
Every WordPress Category has a feed. Ping friendly – ping when new content is added to site – done automatically in WordPress.
Social networking plugin: “Add This”. Author recognition–Profile Page.
“Get Author Profile”. Poll Plugin–“Democracy”. Blog Comments, Sphinn.
Link Text Plugin — “Related Posts”. Static Sitemap Generator.
“Headspace 2” –Titles, Descriptions & Keywords. Post Level Control – Greg Boser Plugin.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.