WordStream Inc., which provides PPC management software and services and free keyword tools, just announced the release of a new, comprehensive keyword research suite for both paid and organic search marketers.
The Keyword Research Suite (KRS) bundles a set of tools to help search marketers find, organize, and act on large numbers of keywords for use in SEO and PPC campaigns. These tools include:
- Keyword Suggestion Tool – Get extensive suggestions relevant to a seed term.
- Keyword Niche Finder – This value-added tool returns your suggestions pre-grouped into targeted clusters of related keywords.
- Keyword Grouper – If you already have a list of keywords, you can drop it into the Keyword Grouper to have them automatically organized into tightly related groups.
These tools leverage WordStream’s industry-leading keyword database – which contains over 1 trillion unique search queries and is frequently updated to include new terms from multiple sources – and proprietary grouping algorithms, making for exceptionally thorough and accurate keyword research.
There are also several upgrade options:
- The Extreme Long-Tail Edition – Get 25% more long-tail keywords, especially valuable for affiliate marketers or highly competitive industries.
- The SEO Upgrade – Get the SEO Content Creation plug-in for bloggers and other writers, a tool that helps ensure your pages are properly keyword-optimized, as well as an exclusive monthly newsletter with tips and strategies for getting more out of SEO.
- The PPC Upgrade – Get the Negative Keyword Tool for proactively finding irrelevant keywords that could trigger your ads and waste your budget, plus the PPC edition of the subscriber-only newsletter.
Key benefits of the Keyword Research Suite include:
- Smart, fast, easy-to-use tools for keyword discovery and organization
- Deeper access to WordStream’s industry-leading trillion-keyword database
- The competitive advantage of exclusive keyword data available only to customers
- More relevant, actionable data than similar offerings
- Full export capabilities, allowing results to be leveraged for landing pages, Google AdWords and other uses
WordStream is still offering free keyword tools, but this is a more robust offering for serious players who want unlimited access and deeper, more competitive data.
You can test-drive all the tools in the KRS here, or go here to buy.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.