I recently returned from Bend WebCAM (Web + Creative and Marketing), attending various sessions from its three different tracks as I found value in each of the three. The first track, Right Brain or Chic track, focused on the creative, emotional,...
Hans Sprecher: One Site, Many Sizes (Responsive Design) Responsive Design is a design technique that allows websites to fit the device they are used on. The design needs to have a fluid, flexible layout that fills the screen...wide range of...
Taylor Pratt: How To Choose The Right Tool: Key Features for any tool: 1) Saves Time 2) Centralizes Data 3) Collaborative 4) Reliable Non Traditional SEO Tools (Usability, Analytics, Monitoring, etc): Micro data: Schema...
4 Cornerstones of Paid Search (Adam Audette) 1) Separate competitive search from brand search. 2) Don't budget search unless branding or lead gen. 3) Bid to traffic value not to position. 4) Build and manage longtail. Brand search: Your...
Todd Malicoat: Choosing your keyword battles. SERPS are really changing...far less than before. Constant rising barriers to successful SEO. Constant bid for resources...limited manpower and budget. SEO's spend a lot of time convincing...