SEMpdx and Portland State have teamed up to offer a scholarship twice per year to students who wish to take the Search Engine Marketing course in the PSU Digital Marketing Strategies certificate program. The current scholarship covers the...
For today’s search agencies, there’s no shortage of information, advice and opinions on the best way to optimize your clients’ campaigns for greater value, or to make the latest Google algorithm tweak work better for you. What there isn’t a...
SEMpdx and Portland State have teamed up to offer a scholarship twice per year to students who wish to take the Search Engine Marketing course in the PSU Digital Marketing Strategies certificate program. The current scholarship covers the course...
Analytics creates the ability to track and measure revenue from a lead to completion focus. The Advanced Analytics session reviewed important metrics to emphasize when analyzing your data to minimize confusion and map your digital business...
Speakers: Justin Kistner – Webtrends Kelly Feller – Citrix Moderator: Jessica Ward Amplify Interactive Summary: You’re a social marketing genius. Your Twitter Followers are up 900%. Your Facebook Fans are pushing...
Advanced Off-Site SEO makes you think about links. Both Scott Hendison and Ian Lurie (filling in for Adam Audette) are masters in the area. The following is a live blog of their discussion at SearchFest 2012: Scott Hendison: Scott began marketing...
Retargeting: What is it & How Can I Use it? Joanna Lord of SEOmoz: The search and info discovery process has become so fragmented (every morning you're inundated with facebook links, twitter links, spread across multiple sites) so marketing...
You may not know it, but your life is influenced by Eli Goodman. The SearchFest 2012 opening keynote speaker is head of ComScore, which is the powerful brain behind a lot of the major research influencing not only search, but the business and...
It's been my pleasure to serve as the SEMpdx Membership Chair for the past few years. This is an amazing group and my learnings personally and professionally have been innumerable. Sometimes I forget though to share the importance of being a...
Dan Sundgren will be speaking about "Advanced PPC" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your...