Welcome everyone to SearchFest 2009 at the Oregon Zoo in Portland! My name is Tyson Braun, and I’m a Search Engine Specialist at EngineWorks here in Portland. This is my first SearchFest, and I’ll be live blogging the Keynote, and along with a...
I don't go to as many search conferences as many others in this industry. However, at each conference I've attended, I've considered Mark to be my shadow because no matter what I do, where I go, and who I talk to, invariably, I run into Mark. Mark...
Just received the following email... Hi, I work for ______, a leading broker of online advertising, dealing with many thousands of independent webmasters worldwide. I've had a look at Toddmintz.com and I think that it would be a good match for...
Presenters for SearchFest 09 have all presented at the biggest shows in the industry, SES and SMX, which come with price tags upwards of $2000. So the SearchFest price tag (tomorrow is the last day to get advanced pricing, $179 for members, $229...
Matt Cutts: Duplicate Content link rel= ”canonical” value = ”https://www.example.com/page.html”/> This is a hint not a directive/mandate/requirement. Search engines choose when to use the suggestion. This doesn't work across...
Greg Boser: Do your “due diligence” before a site redesign. How you rank is governed a lot by your architecture. Bruce Clay: Submit your old site map to the search engines so the 301's are found quickly. Jill Whelan: Lots of SEO's give...
Rae Hoffman: Link-building is like sex...abstinence is the only way to totally stay out of trouble. Roger Monti: Stay away from link networks that have a pattern. Roger: Good to bring link-building in-house because building good links takes...
Shane Snow: 3 Techniques. 1) Borrow ammo from other industries. 2) Stock up on supplies (steal semantics from social media). 3) Make your PPC ads palatable. Stop stuffing keywords, try to use literary devices like rhyme and...
Scott Brinker: What are your business goals for landing pages? Conversion rate. ROI. Branding. Learning. Put in places processes and systems with the goal of reducing touch points and delays in deployment. Targeting = Audience Segmentation....
Travis Crabtree: “Trademarks and Internet Marketing”. A trademark is a particular word, symbol, or phrase used to identify a particular product in a distinguishing manner. What is infringement? Use in commerce, consumer confusion. Used in...