5 Simple Things: There’s Still Time (Jimmy Duvall)
1)On every page of site, make sure there is a “View Shopping Cart” on every site page
2)Phone number) on every page.
3)Make sure you’re answering all core questions on Shopping Cart page.
4)Ensure where your buyers know where they are at in the buying process.
5)Make the shipping cost very obvious in the buying process.
Ecommerce Site Optimization (Ethan Griffin)
Does your website perform as well as your biggest store or best salesperson? It should.
Good design is key…both for SEO and conversion. Follow Web Standards. Every page is not one size fits all. Don’t forget the mini cart. Guide your visitors navigation.
Don’t neglect your site search. Good internal site search isn’t an option…it’s a requirement. Displaying relevant results. Google Analytics site search report…site search conversion is 3x – 5x.
The “No Results” page is also important for ecommerce.
Why should I trust you? Establishing trust with your visitors is key. Why should visitors trust your company, your products, your website? Where you need to assure your customers…footer, right-hand columns.
Shop with confidence: Guarantee customer satisfaction, inform them of your shipping policies, let them know that their shopping experience will be completely secure, remind them of how you value their privacy and personal information.
Have a Bullet Proof Checkout: Typically the #1 way to a big increase, show customers their process, eliminate distractions, reducing shopping cart abandonment, proper error messages, attention to detail.
A good picture sells a ton of products!
Rob Snell (Wrote Yahoo Store for Dummies Book)
17 Tips to make more with your online store:
1 change increase our conversion rate 20%:
1) Tell folks what to buy.
2)Give folks enough information to decide for themselves. Write a “buyers guide” for each product category – gives 50% higher conversion.
3)Write unique product descriptions. Write 1 new paragraph for every $10 in product cost.
4)Play “20 Questions” with every product.
5)Capture killer content any which way you can.
6)Convert audio assets into text. Transcribe manufacturers videos.
7)Leverage ALL manufacturer content (legally only). It’s easier to get forgiveness than permission.
8)Promoting new content will get you links.
9)Blog to build content and links.
10)Support the organizations that your customers support.
11)Make your vendors link to you.
12)Collect Converting Keywords
13)Optimize for transaction-assisting keywords too.
14)Missed
15)Add keyword modifiers to your keyword list.
16)Show product text snippets on category pages.
17)Survey your customers.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.