Bend WebCAM, the mind-blowing Web, Creative and Marketing conference scheduled for September 30 – October 1, 2010 has added yet another amazing speaker to its already stellar line up. Jason Bagley, Creative Director on Old Spice’s world-famous “The Man Your Man Could Smell Like” campaign has been confirmed as a keynote speaker on Thursday, September 30 at the Tower Theatre in downtown Bend, Oregon.
As a Copywriter and Creative Director for Wieden + Kennedy in Portland, Bagley has helped transform Old Spice from a stale, forgotten brand, to one of the most loved products in America among men 12-30. The last 11 Old Spice commercials produced by Bagley and his team have averaged over 6.2 million YouTube views each. And since its launch in February, “the Man your man could smell like” campaign has generated more than 1.4 BILLION impressions for the brand, including 130 million video views! The first-of-it’s kind Old Spice social-media response videos generated and unheard of 23 million views in just 36 hours. To top it all off, the campaign recently won an Emmy-award, beating out several spectacular commercials.
Presented by Pixelsilk and hosted by the Ad Federation of Central Oregon, the Bend WebCAM serves up a superfreaking boost for the logical and practical (geek) side of your brain, as well as the creative and emotional (chic) side, with some of the nation’s most influential geniuses in web marketing, social media, SEO, creative, design and brand development.
“We already had a world-class collection of speakers lined up from some of the top agencies, brands and SEO consortiums,” said Cam Davis of Wordplay and Co-Director of WebCAM Programming. “Bringing in Jason, who’s been involved in everything from the casting of the instantly famous Old Spice spokesman to the incredible special effects to the writing of the social media campaign, makes this one of the premier conferences in the country, if not the entire planet. Being there is simply a no-brainer.”
In addition to Bagley, the Conference features keynote speaker Mike Geiger, Chief Digital Officer at Goodby Silverstein & Partners; some of the West’s creative and marketing All-Stars; and a virtual Who’s Who list of SEO and Social Media experts. Breakout sessions will be led by Cal McAllister & Ian Cohen, Julie Beeler, Scott Cowan & Randall Schoonover, David Mihm, Kent Lewis, Vanessa Fox, John Andrews, Shari Thurow, Bill Hunt, Jeremy Sanchez, Andre Jensen, Paige Perdue & Sarah Kotlova, and Jill Whalen.
Last, but definitely not least, a special History of SEO keynote panel will feature industry pioneers, such as Bruce Clay, Adam Sherk, Jim Stob, Disa Johnson, Marshall Simmonds, Meg Thompson and Derrick Wheeler.
Rounding out the conference will be the highly popular Brew-Ha-Ha social gathering at The Blacksmith, the 5th edition of Ignite Bend, an entertaining collection of eclectic Powerpoint presentations, and the highly popular Hot Seat website critique.
Now is your last chance to take advantage of generous Early Bird registration discounts. Until Monday, August 30, admission to this amazing event is just $160 for AdFed Members (a savings of $30 off regular prices) and $250 for Non-members (a savings of $40 off regular prices).
A full conference agenda, detailed speaker information and registration are available at www.bendwebcam.com. If you don’t click there right now, you’re out of your superfreakin’ mind.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.