Louise Rijk: Integrating Word of Mouth Marketing into the Advertising Mix. Word of Mouth is the act of consumers providing honest information to honest consumers. It's driven by influencers with large social networks who are inspired to talk...
SEO Design & Organic Site Structure (Mark Jackson) 7 habits of highly effective web design: Be Proactive: Keyword research, competitive analysis, creating a search engine friendly information architecture, search engine friendly web design,...
Content Creation: Winning Tactics for the Real World (Ted Uhle) Don't build a Frankensite. Business process & workflow must support SEO. Training for SEO. Locate and educate everyone in the workflow. Dedicated analytics for each person. ...
Common Excuses Why Companies Have Yet To Embrace Social Media (David Wallace) 1)Lack of control. Within social media environments, companies are afraid that their customers will talk about them, or even worse...to them. 2)No One To Monitor. ...
Twitter Revolution (Warren Whitlock) 3 stages of acceptance: Denial, Reluctant Acceptance, Meaningful Connections (If there is a meaningful conversation, comment about it). Your customers are on Twitter. Twittinsecrets.com...
Tips For Making More Money With Social Media (Michael Gray) Monetizing social media traffic is harder to monetize than most types of traffic. Only try to monetize it after you have a really solid grasp of how it works. Don't break the rules: ...
Rand Fishkin: Social Site Verticals Walkthrough Democratized Social News Sites (e.g. Digg, Reddit). What to do: Create Profiles, Connect with other users, Vote on content, comment, submit own content. High quality traffic from a linkability...
Read More Here. Pubcon attendees: Ya don't wanna miss...
“I know noble accents And lucid, inescapable rhythms; But I know, too, That the blackbird is involved In what I know.”…Wallace Stevens “Thirteen Ways of Looking at a Blackbird” When I purchased my first Vista ...
Now in its 10th year, the global SES Conference and Exposition Series educates tens of thousands of marketers each year, with a 98% satisfaction rate. SES Chicago (December 8 - 11), the only major Search Marketing Conference and Expo in the Midwest,...