Social search can be part of personalization. Optimization will happen around themes rather than keywords. Long-tail optimization, optimize around content brackets, understanding user behavior will be vital, user-centric development will take hold, emerging “basic sites” will be an SEO tactic.
Moving up the tunnel – site stickiness, buildout of content, functionality, sites will become “research bases”, content aggregation, comparison wizards, more mashups, development of widgets and gadgets to push visits to sites.
Circules of importance – a handful of sites or specific content will emerge for each theme. These will be inundated with offers for RSS content, widgets & gadgets to gain an early funnel visit. Scraping of content of important sites. Emergence of clickstream based intellignece tools, engines will introduce more profiling tools for paid search that will be used by SEO. Social bookmarking becomes hot. Scalable social search.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.