Supplemental pages–unique content doesn’t come up. Will it be found in the search results? Supplemental results–get links, enter index. Supplemental pages are parsed and indexed differently when supplemental…not necessarily every word & page.
How well can Google determine who the user is? 90% of the time.
Google guidelines – why so brief & undescriptive? Based on Kyono’s algorithm, Rules are basic, minimal (e.g. link schemes). Might be reconsidered.
Buying links–many people narc link buyers, might make a form for people to do this. Not averse to use some manual intervention with links. Says that Google will do what they want to insure quality.
Linking out–good for users which means good for search engines, won’t give signal for outbound links–whether they help you or not. Search result pages – avoid things that don’t add value to users, but these aren’t spam. Reserve the right to remove pages that don’t add value to the user.
Need value add with user generated content. Category pages – good. Impact of clickthrough on authoritativeness – won’t confirm this is a signal – leery of using direct metrics because of spam concern.
Wikipedia – defends Wikipedia for regular users. Algorithms reflect this.
Effect of domains you own on other domains that you own…can be checked. Doesn’t hurt to have a private domain but in a spam investigation, it might be relevant. A gambling site won’t hurt a sweater site. A spamming site might cast aspersion on another site.
Mahalo – Jason Calcanis – human power search – scalable & robust technique vs. 100% algorithmic. Former possibility. Retailer competing with resellers.
Page Rank / play dough example – use link structure to parcel page rank towards important catagories. Analyze competitors.
Googlebomb algorithm – totally automatic, hasn’t changed, doesn’t run everyday but every few months. George Bush example – “failure” was a valid match since “failure” was on the page. No editorial agenda. Images in regular results – onebox.
Universal search – what is right result? Not perfect yet. Theming–do what works for you. Pyramid of synonyms – good practice. Google will also try to do this for you – semantic understanding.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.