Customer service has been a severe challenge to both businesses and consumers over the years - and no company - no matter how large they are, is immune from it. It would seem it is Google's turn with subpar customer service. Years ago, a digital...
[caption id="attachment_551029" align="aligncenter" width="791"] Image by Bing Image Creator[/caption] The digital marketing ecosystem has experienced dramatic changes, particularly in the last few years. For example, Web 3’s metaverse provided...
On January 11th, I was honored to participate in a panel of esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). My fellow panelists included: Tricia...
What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...
When Larry & Sergey launched Google in 1998, they had no idea their fledgling company would become a global sensation and even become a verb found in the dictionary. Today, it’s difficult to avoid the behemoth’s extensive reach in your daily...
With Apple’s latest iOS update blocking cookies by default, consumers are more empowered than ever to control access to their personal information. As if that wasn’t enough of a challenge for publishers, agencies and advertisers, ad blockers...
Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...
Receiving a Google Penalty can be a devastating blow for any website. Whether it’s a site-wide or partial match, manual actions applied to a domain by Google can see organic search traffic appear to fling itself off a cliff. Original...
The internet marketing industry has a pretty big problem. People are vulnerable, and their frustration and greed at wanting to rank better makes them fish in a barrel to predatory salespeople. These folks can tell them what they want to hear, and...
For years I've been puzzled by the inconvenience of all the Google menus and login areas, because from one Google menu to another, they've been woefully inadequate and missing key items. Even their "settings", "more info", and "account"...