In February of 2024, Google struck a $60 million partnership with Reddit to train AI models. Since then, Reddit posts are now ranking in Google’s top search results in as little as five minutes, according to recent research. With a significant...
Despite peak buzz twenty years ago (per the image above), blogs have continued to demonstrate value to brands, particularly in creating impact in the realm of search engine optimization (SEO). When coupled with strategic keyword research and...
The digital marketing landscape is constantly evolving with innovative technologies, platforms, and strategies. As we enter 2024, I have taken the liberty to synthesize and simplify several key trends that will shape digital marketing over the...
To maximize visibility in organic search results for industry terms, brands must increase ‘domain authority’ with Google. This is often achieved by securing a meaningful quantity of inbound links from high quality websites trusted by Google....
For the past twenty years, websites have provided a critical touch point for prospects and customers. Despite the increased popularity of social media platforms and more recently, ChatGPT, websites are still an important component of an online...
[caption id="attachment_551029" align="aligncenter" width="791"] Image by Bing Image Creator[/caption] The digital marketing ecosystem has experienced dramatic changes, particularly in the last few years. For example, Web 3’s metaverse provided...
What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...
At Anvil we continue to be optimistic about the future, especially 2021. Each year since 2004, we’ve developed digital marketing predictions based on trends we see or believe will emerge in the following year. For reference, we advise you not...
Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...
I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among...