SMX Seattle: Personalized Search: Michael Gray
Graywolf blog Gaming personalized search. Adds uncertainty to the issue of rankings. PPC - more stability. Ties people into more Google...
SMX Seattle: Personalized Search: Gord Hotchkiss
Enquiro Social search can be part of personalization. Optimization will happen around themes rather than keywords. Long-tail optimization, optimize around content brackets, understanding user behavior will be vital, user-centric development...
SMX Seattle: Personalized Search: Danny Sullivan Introduction
Search Engine Land Personalized Search - results are recorded based upon what's deemed your personal preferences. Personalization influencers - Google personalized home page content, Google Bookmarks, Search History (clicks), Web History...
Using Video To Generate Leads & Sales Online
With the rise of Google's universal search, search engine marketers are going to have to be craftier to make sales / generate leads. Clearly, people who have never thought of using video in SEM (including me) are going to have to adapt to this new...
SMX Seattle: SEM Meet SMM: Cindy Krum
Securing your social presence. Research relevant social networks, identify existing networks for your brand or your industry, have a strategy & determine who gets social profiles. Consider social profiles for your brand. Create SEO'd profiles &...
SMX Seattle: SEM Meet SMM: Todd Malicoat
Todd's blog Social media for strategic linking. Benefits: control over anchor text, body copy , theme & lots of opportunity for links. Strategies - building reputation neighborhoods, building hubs with social media links, maximizes use of...
SMX Seattle: SEM Meet SMM: Neil Patel
Neil's Blog Rules of social media: No pay for votes, no creating multiple accounts, no submission of illegal content. Unwritten rules: no self-promotion, adding biased information, ask friends for votes. Golden Rules: Add tons of friends,...
SMX Seattle: SEM Meet SMM: Rand Fishkin
SEOmoz Website Social Media Marketing vs. Viral Marketing. Creating profiles on Web 2.0 sites vs. Linkerati - Targeted Content, Building friends & relationships in blogoshphers vs. Digg etc. SMM can rule the SERPS, control the brank, get...
SMX Seattle: Duplicate Content Summit
Eyton Seidman - Live Search. Why does it matter? Your site - fragments rank / anchhor text / other information you want to appear. Test: unabmiguous where someone links to you. Avoid session paramteters, multiple sites with identical content,...
SMX Seattle: You & A With Matt Cutts
Supplemental pages--unique content doesn't come up. Will it be found in the search results? Supplemental results--get links, enter index. Supplemental pages are parsed and indexed differently when supplemental...not necessarily every word & page....