Reasons why to buy branded paid keyword search terms in Google AdWords

Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons,...

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Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design

For the third year in a row, I’ve had the opportunity to attend the Digital Summit in Portland. This is my second appearance as a guest presenter, but I’ve elected to attend as many sessions as possible and share insights and thoughts with my...

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