This session started off on an interactive note. “Stand up and take out your phones,” Eli Schwartz said. “I want everyone with an iPhone to put them in the air.” Almost everyone in the full room rose their iPhones above their head....
A marriage of two minds. That’s what the session “She Said, He Said. Two SEOs give their take on how to solve your SEO questions.” was. Covering as many SEO problems as possible in 75 minutes, Carolyn Shelby of Tribune Interactive and Rohrer...
Purna Virji, named by PPC Hero as the #1 most influential PPC Expert in the world, specializes in SEM, SEO and the future of search. In this morning’s keynote, moderated by Anna Hutson, Purna shared insights into how AI is changing how we behave...
Is Amazon Marketplaces advertising dangerous? Elizabeth Marsten wants us to know Amazon advertising is "dangerous." The monster platform now has 300 million active customer accounts; 64% are Prime members. Amazon captures data points nobody...
What's keeping your competitors up at night? The inquiring mind of Matt Van Wagner would like to know. And he wants you to know too. "Turn your competitive intelligence into a corporate asset," says Wagner. "Find out what they did in the past, are...
Ada Pally, VP, Digital Media Services at Clearlink cites an opening cautionary note: PPC doesn't work for every client. Some clients may actually meet goals doing social media marketing or organic efforts. If you're going to succeed at PPC, you...
Map out a strategy by leveraging your search analytics data. In this session, you’ll learn how to understand and develop a framework to find and test your results, and learn how to get actionable insights from your data. Speakers: Leslie To, VP...
Marketing opportunities abound in the exploding lifestyle categories of beer and cannabis (especially here in Portland). Like any online gold rush, these opportunities come with a myriad of competitors and challenges. Listen to Rebecca and Mark’s...
Matt Umbro - Back to PPC Basics Matt Umbro of Hanapin Marketing launched his presentation with an overview of search history. Wow, 2007 was so long ago! There were no ad extensions, no image search results in text searches, and the SERPS looked...
Marty Weintraub is in the house. Marty Weintraub, founder of Aimclear, is always provocative, ever-engaging and reliably on top of the hottest data. Want to know what the bots are up to? Marty can tell you some whoppers. Why should you avoid...