April 10, 2012 – The focus at this month’s SEMpdx event was pay-per-click ads. Ryan Campbell, from Amplify Interactive, guided us through a few quick and easy ways to set up a campaign on Google’s Display Network. Tips included selecting...
“A crowded street An empty train A fool for love You cry in vain”…Bryan Ferry ‘Fool For Love’ It had been 6 weeks since Jackie and I broke up. And, I admit, I wasn’t doing too well. Everywhere I went and everything I...
Top 6 Reasons to Take the SEMPO State of Search Marketing Survey today 6) Your feedback is important, this SEMPO Survey reveals a great deal about the industry and where it’s going. Your contribution is essential to gathering great data to share...
SEMpdx and Portland State have teamed up to offer a scholarship twice per year to students who wish to take the Search Engine Marketing course in the PSU Digital Marketing Strategies certificate program. The current scholarship covers the course...
Speakers: Marshall Simmonds, Define Media Group Rhea Drysdale, Outspoken Media Summary Marshall and Rhea provided cutting-edge strategies and tactics to maximize your exposure in non-traditional results like News, Images,...
Analytics creates the ability to track and measure revenue from a lead to completion focus. The Advanced Analytics session reviewed important metrics to emphasize when analyzing your data to minimize confusion and map your digital business...
Local/Mobile Strategies & Tactics Chris Silver Smith of Argent Media Local and Social: Trends and Tips for Growing Your Business Google Local Rankings 2012 Now over 200 Ranking Factors used Human ratings of webpages...
Landing Pages 3.0 Susan Delz of LiveBall Conversion rates are the same today as they were in the 1990's. 10 Landing Pages Conversion Optimization Tips and Best Practices Relevant--You have to be relevant with each landing experience....
Speakers: Justin Kistner – Webtrends Kelly Feller – Citrix Moderator: Jessica Ward Amplify Interactive Summary: You’re a social marketing genius. Your Twitter Followers are up 900%. Your Facebook Fans are pushing...
Speakers: Rand Fiskin, SEOmoz Justin Briggs, Big Fish Games Summary: Rand and Justin faced off for this presentation. The challenge? Which marketing pro could show off the best tools to address today's challenges and...