Taylor Pratt: How To Choose The Right Tool: Key Features for any tool: 1) Saves Time 2) Centralizes Data 3) Collaborative 4) Reliable Non Traditional SEO Tools (Usability, Analytics, Monitoring, etc): Micro data: Schema...
4 Cornerstones of Paid Search (Adam Audette) 1) Separate competitive search from brand search. 2) Don't budget search unless branding or lead gen. 3) Bid to traffic value not to position. 4) Build and manage longtail. Brand search: Your...
Todd Malicoat: Choosing your keyword battles. SERPS are really changing...far less than before. Constant rising barriers to successful SEO. Constant bid for resources...limited manpower and budget. SEO's spend a lot of time convincing...
1) Please give us your background and tell us what you do for a living. I have been in the Marketing and Strategy business for the last 20 years. I have worked in many roles at local agencies, from creative, through PM and into Strategy. I...