Matt Cutts: Duplicate Content link rel= ”canonical” value = ”https://www.example.com/page.html”/> This is a hint not a directive/mandate/requirement. Search engines choose when to use the suggestion. This doesn't work across...
Greg Boser: Do your “due diligence” before a site redesign. How you rank is governed a lot by your architecture. Bruce Clay: Submit your old site map to the search engines so the 301's are found quickly. Jill Whelan: Lots of SEO's give...
Rae Hoffman: Link-building is like sex...abstinence is the only way to totally stay out of trouble. Roger Monti: Stay away from link networks that have a pattern. Roger: Good to bring link-building in-house because building good links takes...
Shane Snow: 3 Techniques. 1) Borrow ammo from other industries. 2) Stock up on supplies (steal semantics from social media). 3) Make your PPC ads palatable. Stop stuffing keywords, try to use literary devices like rhyme and...
Scott Brinker: What are your business goals for landing pages? Conversion rate. ROI. Branding. Learning. Put in places processes and systems with the goal of reducing touch points and delays in deployment. Targeting = Audience Segmentation....
Travis Crabtree: “Trademarks and Internet Marketing”. A trademark is a particular word, symbol, or phrase used to identify a particular product in a distinguishing manner. What is infringement? Use in commerce, consumer confusion. Used in...
Rebecca will be speaking about "Blogging" at Searchfest 2009 which will be held March 10th in Portland, Oregon. Get your tickets now. 1) Please give me your background and tell us what you do for a living. My name is Rebecca Kelley...
Matt will be speaking about "Social Media" at Searchfest 2009 which will be held March 10th in Portland, Oregon. Get your tickets now. 1) Please give me your background and tell us what you do for a living. I'm a 26 year old web designer...
Michael Kahn: Searchers trust the engines to tell them which brands are the most relevant for the keyword. As a branding vehicle, paid search drives brand engagement. Brand term bidding (an offensive and defensive strategy). Brand terms...
Noah Elkin: 7 Reputation Management Rules to live by: 1) Be proactive: Use tools to learn where conversations about your brand are taking place. Improve internal processes before crisis hits. 2) Be relevant. Capture and analyze relevant...