On January 11th, I was honored to participate in a panel of esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). My fellow panelists included: Tricia...
What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...
With Apple’s latest iOS update blocking cookies by default, consumers are more empowered than ever to control access to their personal information. As if that wasn’t enough of a challenge for publishers, agencies and advertisers, ad blockers...
Introduction Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future....
At Anvil we continue to be optimistic about the future, especially 2021. Each year since 2004, we’ve developed digital marketing predictions based on trends we see or believe will emerge in the following year. For reference, we advise you not...
Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...
October 15, 2019 – SEMpdx welcomed Anthony Nichols, Founder of collystring, to speak at this month’s event where he presented, “How Owned Data Can Improve Your Paid Media Strategies”. Below are several takeaways from the evening: ...
Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons,...
[caption id="attachment_27953" align="alignright" width="450"] Sean McEntee[/caption] June 4, 2019 – SEMpdx held its last educational event this week before breaking for summer. We welcomed Sean McEntee, Senior Director of Client Services at...
As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for...