October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results. Garrett emphasized the importance of capitalizing...
June 5, 2018 – This month’s event focused on paid search with Benjamin Briggs, Search Engine Marketing Manager at CloudOne, presenting advanced tactics for effective campaigns. He covered everything from layered bid adjustments to brand and...
January 9, 2018 – At this month’s sold out event, we welcomed a panel of experts to share their insights on the future of digital marketing. Scott Hendison, Todd Mintz, Anna Hutson and Kevin Getch – all SEMpdx board members – hosted a...
November 14, 2017 – This month’s SEMpdx event focused on ad copy optimization. 3Q Digital’s Caitlin Halpert, Senior Director of Client Services, presented how to run more effective A/B tests on Google, Bing and Facebook. Here are 10...
June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your...
November 8, 2016 – We dove into Facebook advertising at this month’s event with Five Mill’s Susan Wenograd walking us through everything from the essential foundations to powerful tools that will help bring successful ad performance. Here...
I’ve always enjoyed working with entrepreneurs on go-to-market strategies, perhaps because I’ve been in that position myself in the past. Although startups are typically higher-risk clients with smaller budgets for agencies, it’s easier to...
In 2014, mobile queries within Google Search surpassed desktop searches for the first time in Internet history. Mobile users on average spend more time per day on their device than desktop users, and there are no signs of those numbers reversing...
March 10, 2015 – With SearchFest still fresh on our minds, SEMpdx gathered for its monthly educational event on Tuesday. The focus? Bridging the gap between PPC and SEO. SwellPath’s Craig Galyon encouraged us to take a holistic approach to...
PPC "Back To School" Presentation for SEMpdx On September 9th I gave a talk at SEMpdx's "Back to School" event. I was asked to review changes in the PPC/SEM world that occurred over the summer. There were some exciting and controversial changes in...