My initial user experience with LinkedIn Ads was quite negative and I voiced my displeasure on social media. Andrew reached out to me with news that LinkedIn was to soon upgrade their ad platform and that he would graciously allow me to be one of...
November 9, 2010 – This month’s event began with Tom Hale, of Thomas Creek Concepts, sharing some of his Google AdWords expertise. He recommends thinking of AdWords as a matchmaking tool. Know your value, understand your target market, and...
WordStream continues to add to their suite of free search marketing tools with The Free Negative Keyword Tool to help boost efficiency and ROI in paid search marketing BOSTON, MA – June 22, 2010 – WordStream, Inc., a provider of...
Blogosphere SearchFest 2010 Live blogging from Leisa Hall of Anvil Media, a Portland SEM Agency Speaker: Mike Roberts, SpyFu Know the keywords that your competitors are buying and get to "the best" keywords they have. What happens when a...
January 12, 2010 – Scott Orth, from 99SEOReports.com, began this month’s educational event by giving us a high level view of paid search. Before creating PPC campaigns, consider your strategy. Are you local, global or national? What’s...
“Keep your eyes on the prize…hold on.”…Bruce Springsteen Many of the paid search accounts that I’ve worked with contain a geographical component and I have a well-used spreadsheet that contains the names of the biggest U.S. Cities,...
Many paid search campaigns are "jokes". However, it's not that funny when companies are throwing away big sums of money on ineffective initiatives...especially when a professionally managed effort can achieve awesome ROI. Thankfully, Brian Carter...