Mike will be attending SearchFest 2011, which will take place on February 23rd at the Governor Hotel in Portland, Oregon. Tickets are available now. To purchase, please click the following link.
1) Please give us your background and tell us what you do for a living.
I’m an internet marketing geek. You can find me in Denver, creating strategies for clients, building keyword lists, making ad groups hum, A/B testing landing pages, creating custom analytics reports, and tweeting with industry peeps.
I first learned HTML about 10 years ago and worked as webmaster and marketing manager at a couple small companies. Once I discovered the wonderful world of SEM I fell in love, got a job at an agency, and I’ve been immersed in it for the past two years.
I’m currently an account manager at 90octane, a conversion-driven marketing agency that integrates online tactics such as SEM, online advertising and microsite design with traditional channels to deliver optimized programs for B2B, B2C, and nonprofit organizations.
2) What were some of the factors that made you decide to travel to SearchFest from Colorado?
Excellent speakers and topics at a great price…how could I pass it up?! Seriously, SearchFest way cheaper than other conferences, but you get to see top speakers. And of course I’m looking forward to hanging out with people and networking.
3) Give us your top 3 sessions you are looking most forward to seeing.
Advanced Analytics: A tough choice for me since it’s held at the same time as conversion optimization, but I get really into analytics and I’m always looking for new tricks.
Advanced Linkbuilding: This session sounds like it will get more into the aspect of what works in linkbuilding in terms of rankings, risks, and rewards rather than a focus on how to get links. And as a big SEOmoz fan, I’m not going to pass up a presentation by Rand.
Universal Search Marketing Strategies and Tactics: Probably the most rapidly changing area of search, I’m really looking forward to hearing from experts like Mike Blumenthal and David Mihm on universal and local search.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.