The second and final day of Digital Summit Portland built nicely upon insights from the first day. Before we dive in, be sure to check out my day 1 recap: Voice, Rebel Brands and UX Design. The Psychology of a Website: Optimize for Cognitive...
Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research and management to monitoring and measurement. As Facebook, Twitter and other social platforms take...
As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for...
January 9, 2018 – At this month’s sold out event, we welcomed a panel of experts to share their insights on the future of digital marketing. Scott Hendison, Todd Mintz, Anna Hutson and Kevin Getch – all SEMpdx board members – hosted a...
November 14, 2017 – This month’s SEMpdx event focused on ad copy optimization. 3Q Digital’s Caitlin Halpert, Senior Director of Client Services, presented how to run more effective A/B tests on Google, Bing and Facebook. Here are 10...
June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your...
November 8, 2016 – We dove into Facebook advertising at this month’s event with Five Mill’s Susan Wenograd walking us through everything from the essential foundations to powerful tools that will help bring successful ad performance. Here...
September 13, 2016 – This month’s event brought special guest Mel Carson of Delightful Communications to speak to us about the importance of personal branding. Mel began by explaining that personal branding means defining your professional...
May 10, 2016 – SEMpdx members were in for a treat this week at the annual Members Appreciation event. Dennis Yu, CTO at BlitzMetrics, joined us Tuesday for two sessions: an afternoon workshop on Facebook growth hacks and an evening presentation...
February 9, 2015 – The focus of this month’s event was building strong online communities. Joining us was Moz’s Jennifer Sable Lopez, who shared several insights on how to do this effectively, including specific tactics to use throughout the...