Spam is content / techniques generated only for search engines and not humans in an attempt to inflate ranking. Intent / targeting is key. Look for? Page level – doing things useless for end-users. Link-level: in & out links. Deceiving end-users. Spammy behavior accounted for in rankings – can result in delisting.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.