Why SEOs Need To Start Playing Offense Instead of Defense
In an industry overloaded with data, tools, algorithm changes, and a constantly evolving landscape, it’s tough to know what to prioritize. Often, this leads SEO initiatives and strategies to be more reactive instead of proactive. In this session, Chris will show you how to shift to an offensive SEO mindset.
This will help you better prioritize key initiatives, get stakeholder buy-in, and navigate a successful long-term SEO strategy.
You’ll leave this session understanding how to identify new markets to break into, leverage SEO data around key recommendations, utilize keyword segmentation to better inform your SEO strategy, and build a framework for setting up SEO experiments.
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