The Art of Local SEO

In this fast-paced session, Greg is going to explain how Google’s local algorithm differs from the traditional algorithm, outlining how you should optimize differently. He’ll cover localized content, local optimization, local link building, customer reviews, and Google Business Profile optimization, and you’ll learn specifics on how to optimize each area.

You’ll also learn about the new GBP reinstatement process and new updates recently rolled out to combat fake reviews. You’ll leave with a detailed playbook for Local SEO and a mini Local SEO audit that can help you win more customers.

Greg Gifford