How to Leverage Your Content Knowledge Graphs for SEO and Content Optimization
Description:
The world of search is constantly evolving, and so is how consumers search for information. We’ve seen the major search engines introduce new AI-powered search engines, and other platforms, such as ChatGPT and Gemini, taking information discovery onto new platforms and experiences. As a result, the SEO tactics to stay competitive have changed, and the basics are no longer sufficient to stand out.
It is now time for organizations to take control of how their website content is understood by machines and manage their visibility in search. To do this, SEOs need to know more than just Schema Markup. They need to expand into content knowledge graphs and leverage it for search.
But what is a content knowledge graph? And how can content knowledge graphs support digital marketing teams beyond SEO?
During this session, Martha will walk you through the latest changes in the search landscape and explore how you can leverage Schema Markup to build your organization’s content knowledge graph to leverage it for content and search engine optimization.
