Winning the 2024 Holiday: Macro Environmental Factors and Best Practices to win the Season
Discover winning strategies for the 2024 holiday retail season. Matt Bowen will cover several key consumer trends that will help you prepare for the unique challenges of this year’s holiday shopping season.
Then go a level deeper into SEM with strategies that cut against the industry grain including understanding PMax structures, the impact of CPC distribution on performance,
Why PMax channel reporting isn’t all its cracked up to be, why SKAGs still matter, and how to use algorithms to your advantage
