Beyond Buy-In: Leading Change for Long-Term SEO Success
It’s an SEO tale as old as time: you can make all the recommendations you want, but that doesn’t mean anyone is going to act on them. Successful long-term SEO means working with multiple people across teams, whether that’s working with the copy team to incorporate target entities or working with the dev team to enact technical SEO improvements. Getting buy-in is a great first step, but meaningful change can be hard to enact, especially from outside a team or an organization. So how do you convince people who don’t work for you to make changes to their work, so you can achieve your goals?
In this session, we’ll cover principles of organizational transformation as they relate to SEO. We’ll talk about how to build the goals, relationships, and processes that support lasting SEO success for an organization, whether you’re an external consultant or part of an in-house team. Most importantly, we’ll talk about how to make SEO requests feel less like “asking for a favor” and more like “teamwork makes the dream work.
