PMax For Lead Gen: Hacking PMax Big ROAS
Performance Max (PMax) is a comprehensive, conversion-based solution that delivers clear, quantifiable results, particularly for e-commerce. This presentation, geared towards account managers, will explore adapting PMax for lead generation.
We will address the common challenge of securing quality leads and why many give up on PMax for lead gen, offering strategies to overcome these hurdles and maximize return on ad spend (ROAS). Additionally, we’ll explore tools and techniques to create a strong foundation for successful campaigns, ensure higher qualified leads, and discuss the critical role of visual content in driving success.
