Adapting KPIs and Embracing AI: Thriving in the Next Era of Digital Marketing
In this insightful presentation, Wil Reynolds explores the shifting landscape of digital marketing, focusing on how traditional metrics are becoming outdated. As data sources dwindle, marketers must rethink their KPIs and pivot toward customer-centric approaches. Reynolds emphasizes the rise of AI-driven interactions, where search evolves into conversations, and frictionless answers replace complex browsing experiences.
The session challenges attendees to reframe their value propositions, encouraging experimentation with emerging platforms like TikTok, Reddit, and AI tools. Through real-world examples, Reynolds demonstrates how businesses must align their brand beliefs with customer values to thrive in an era where clicks no longer equate to success. With humor and a pragmatic lens, this presentation offers actionable strategies to help digital marketers future-proof their skills, adapt to changing customer behaviors, and build stronger, data-informed communities.
