Executive Director of Search & Social Media – ABC News
John Shehata is the Executive Director of Search & Social Media for ABC News. Shehata leads the search engine optimization and social media online strategies for ABC News and TV shows. Prior to ABC News, Shehata was the director of SEO and Social Media for Advance Internet Inc., a group of web sites owned and operated by Advance Publications Inc., John managed SEO for 12 local news web sites affiliated with over 35 daily newspapers.
In addition to managing the day-to-day operations of his SEO social media teams, he is also responsible for developing and implementing high-level strategies for optimizing online content, news, videos and social presence for ABC News.
John has also trained many of writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.
Prior to working at Advance Internet Inc., John worked with many Fortune 500 companies to develop successful SEO marketing strategies. He has also worked as Java developer and built applications for SEO.
Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and Social Media.
Follow John on Twitter: @jshehata