35+ years in marketing with an emphasis on digital channels and focus on collaborative SEO consulting, leadership, agency organization, and performance-based successes for local, national, and international companies and organizations.
Fortunate and grateful for the opportunity to educate & share knowledge at search & industry conferences around the US and around the world; UCLA Anderson School of Business, Chiang Mai SEO Conference, Pubcon, Advanced Search Summit, Brighton SEO, SIS, SMX, SES, LRTCon, R3, DMO Advanced, Rocks Digital, Digital Summit, and more. Interviewed on popular search & marketing podcasts and in national media publications. Topics: digital marketing, content marketing, SEO, agency-building, agency operations.
Expertise in digital marketing; SEO, digital brand building, content marketing, B2B / B2C marketing, SEM, Internet visibility, and strategic support to research, develop and/or enhance new or existing marketing initiatives for companies and organizations needing effective communications, traffic, and conversions across multiple channels online.
Had the honor of working with, M&M/Mars, Countrywide, Kwikset, GE and UPS as a Senior Producer at TGIF Productions before starting Simmonet Marketing in 2001.
Simmonet Marketing grew from 1 client to over 140, including the Young Presidents’ Organization, SunAmerica, IPC – The Hospitalist Company, The City of Santa Monica, Warner Bros., San Mateo County, The City of West Hollywood, Paramount Studios and more.
Worked in travel & tourism marketing as VP Brand & Communications at Diamond Resorts International.
Contributed as Sr. Director, SEO and Social Media Product at The Search Agency – an industry-leading Search Marketing Agency – directly involved in creating & driving online marketing strategy & initiatives for top tier Internet clientele including; Fox Sports, Red Bull, Sams Club, D&B, Hyundai US, Toshiba & Realtor.com.
Led the SEO and performance marketing teams at Homes.com, one of the largest real estate listings portals on the web (and a division of the CoStar Group), helping drive targeted traffic & quality leads both on and off the Homes.com portal.
Specialties:
Search Engine Optimization (SEO)
Content Strategy
Startup SEO Strategy
User Generated Content (UGC)
Content Marketing
Programmatic SEO
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Agency Growth & Operations
Digital Agency Account Management
SEO & Content Training