Founder and CEO – UpBuild
Mike Arnesen is the founder and CEO of UpBuild, a Portland-based technical marketing firm specializing in SEO, analytics, and CRO. Mike has spent over a decade in search engine optimization and web analytics, with experiences ranging from working in-house for Fortune 500 companies to getting his hands dirty doing web dev in someone’s basement. After seeing Portland’s own SwellPath through a successful acquisition as the Director of Analytics & Optimization, Mike founded UpBuild to channel his love of all things digital optimization into a new type of highly idealistic and innovative marketing agency.