SpotlightIQ is not just a venture but the culmination of 15 years of dedicated expertise in the programmatic media space. It’s a product of a deep-rooted passion for Connected TV (CTV) advertising, a keen observation of what works and what doesn’t in the agency world, and a strong desire to foster true partnerships with brands.
Old-school television advertising was the world of Coca-Cola, beer brands, the airlines, and, of course, Madison Avenue. But the internet changed all of that. As an early champion of programmatic advertising, I got to shepherd it in at Progressive Insurance. Since those early days, I have been a big proponent of harnessing the power of programmatic platforms, data, creative, and AI to democratize access and bring performance to brands of all sizes.