Susan is recognized nationally and internationally as a leading authority on digital marketing, specifically in paid search (Google Ads and Bing Ads) and social (Facebook Ads, Instagram Ads), lead generation, and e-commerce.
Susan is the Director of paid media efforts for Nextiva, and the paid media reporter for Search Engine Journal. She has also been a regular contributor and expert source for top media outlets including NPR, Wired, Digiday, eMarketer, and many others.
She shares insight keynote speaker and session presenter at top marketing conferences around the world, including Pubcon, SMX, Digital Summit, brightonSEO, Social Media Marketing World, and many others.
A process- and data-driven marketing dynamo, Susan’s career kicked off just as digital marketing was coming of age itself. She staked her claim at marketing’s forefront and helped redefine how brands connect with customers, pioneering email marketing at a Fortune 500 retailer and finding her way into paid media in the mid-2000s.
Susan is a player/coach, with an innate ability to analyze data, develop content and creative, and maximize digital channels that have transformed customer acquisition for dozens of brands. She has elevated marketing programs for hundreds of brands in her time at marketing agencies, and taught thousands of marketers in conference audiences.