Please join us on Tuesday, October 15*, at the Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Anthony Nichols, Founder at collystring, who will be presenting “How Owned Data Can Improve Your Paid Media Strategies”.
* Note: This event is on the 3rd Tuesday of the month, rather than our usual 2nd Tuesday due to the PubCon conference in Las Vegas.
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Synopsis
Paid Media has shifted from optimizing against keywords or placements and now focuses more on optimizing against the user. Every client or brand an advertiser interacts with has qualitative first party data that can be utilized in digital efforts. However, those clients rarely ever do. Anthony will discuss how you can leverage first party data in your paid media efforts to find better performance and returns for your company or clients.
Key Takeaways
- What the different types of data are: First, Second, Third
- How to incorporate owned data into campaigns & strategies
- What channels can leverage owned data
- Skills Level: Intermediate
Speaker Bio
Anthony Nichols is the Founder of collystring – a white label performance marketing agency in Scottsdale, AZ. He’s had the pleasure of working with brand partners like Discount Tire, Black Box VR, and UTSA. As an Idaho native, Anthony is often outdoors mountain biking; now that he lives in Arizona, more time is spent inside brewing Stumptown’s Hair Bender as espresso.
Date and Time
Tuesday, October 15, 2019
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Location
Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209
Parking & Transit
There is a small parking on on-site, but don’t expect there to be any available spots. Street parking is available around the venue (4 hours free within signed areas) and metered parking available to the west ($1.60/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.
SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.
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