Standing on the Shoulders of Giants: How to Talk Smart and Seem Even Smarter
- There are countless frameworks out there that can help you solve different kinds of problems, and can really help when explaining issues to others or working through things with team members / clients.
- Being aware of different frameworks, and knowing how to use them lets you pull the right one out at the right moment.
- There’s no need to reinvent things from scratch all the time. Really smart people have created and iterated on different models & frameworks over many years – and so we should use them to supercharge our work.
- In SEO consulting, I’ve found it can make you seem really smart when a client is talking through an issue, and you happen to have just the right mental model to help them work through it with them!
- The session will dive into a variety of these different ‘frameworks’, give some information about what each one is good for, and how you can use it. And then I’ll include links to all the best places to learn more about them.
- I’ll cover four broad areas: Marketing (including SEO, content marketing, etc), Consulting (problem solving, client delivery, organization, etc), People & Teams (managing people, effective team work, giving feedback, etc) and ‘Reusable Frameworks’ (which can be adapted on the fly for different circumstances)
