Director of Customer Acquisition & Engagement – SEOmoz
Joanna Lord is the Director of Customer Acquisition at SEOmoz.org, a leading SEO software company out of Seattle, WA. While she currently heads up SEOmoz’s paid search, affiliate, and acquisition marketing efforts, she is also a well-known social media enthusiast and frequent conference speaker. She also manages the SEOmoz retention team, which includes; data mining, giving shape to customer feedback, and creating loyalty programs. Her diverse experience in data analysis, growth marketing, search engine optimization and content creation enables her to provide tactical acquisition strategies that work.
Check out Joanna’s SearchFest 2012 Mini-Interview before the big event.