Content Marketing has become all the rage in inbound marketing. All too often though, it seems we’re talking all about the “why” but not much about the “how”. For our March educational event, we’ll be answering the question of “How do you actually do content marketing?” This panel-style session features three content marketing experts from diverse background who will give attendees their take on what makes a successful content marketing campaign. We plan to leave you with takeaways that you can use to get the best return on your content marketing investment.As always, our monthly educational event in March will be on the second Tuesday of the month. We’ll have networking from 5:00 to 5:30, an hour long presentation and Q&A, then another half hour of hang around time. Hope to see you there!
Presentation Title
Holistic Content Marketing: PR, SEO & Video Perspectives
Date & Time
Tuesday March 11th, 2014
5:00pm to 7:00pm. Presentations start at 5:30pm.
Location
ethology
5331 Southwest Macadam Avenue, Suite 287,
Portland, Oregon 97239
Speakers
Amy Rosenberg
Amy Rosenberg is President of Veracity (formerly Rosenberg Marketing), an integrated marketing firm providing traditional content in a digital world. Having handled the PR (as in Public Relations) for SEMpdx for the last 5 years, Amy will provide the PR perspective to the presentation.
Michael Cottam
Michael Cottam is an SEO consultant perhaps best known for his work with Visual Itineraries. Michael is also a board member at SEMpdx with SEO experience that spans decades. At this monthly session, Michael will be representing the “traditional SEO” perspective, showing how optimizing for Panda can help your site outrank other sites with thousands of times stronger backlink profiles.
Nathan Issacs
Nathan Issacs is the owner of 7G Media, a video marketing company right here in Portland. Nathan is also a board member of SEMpdx, making him our de facto videographer. You’ve probably seen him shooting video or taking pictures at our events. Nathan will be representing an incredibly interesting facet of content marketing, video!
Anna Hrach
As the content strategy lead at ethology, Anna spends her days developing smart strategies, crafting engaging content and working with a team of interactive experts to produce the best digital experiences possible for clients. She’s often called upon to speak about content strategy, most recently for Content Strategy Applied USA at eBay Headquarters and the Digital Content Strategies Conference. Anna is also a co-organizer for the Phoenix Content Strategy Meetup.
Announcement type posts of this type are made by the board collectively, and you can see who the current board members are here.