Mind The GapPlease join us on Tuesday, March 10, in the Heritage Room at Bridgeport BrewPub as we welcome Craig Galyon from SwellPath, who will be taking us through a holistic look at Search Marketing and bridging the Paid/Organic gap!

Synopsis

Bridging the Paid/Organic Gap: A Holistic Look at Search Marketing. PPC and SEO experts work in the same search results, but are often viewed as entirely different channels.

In this highly competitive landscape, it can sometimes be the most difficult to find a common ground.

Join Craig Galyon as he discusses tactics and tools for evaluating overall search effectiveness. Re-purpose common organic tools to improve your PPC campaigns, and explore how paid campaigns can answer the tough SEO questions.

Key Takeaways

  • Finally answer the question “should I be bidding on Branded keywords?” using your own 1st party data
  • Use paid campaigns to answer for (not provided)
  • Clean up your data with Semantic Markup, and prepare for the future of AdWords automation
  • Use SEO reports to identify tracking errors and clean up data discrepancies

Speaker Bio

Craig Galyon, SwellPathAs the Digital Media Team Manager at SwellPath, Craig oversees the strategy and implementation of all digital advertising efforts for clients including: PPC, Display/Retargeting, Social, and Native Advertising.

Craig is constantly testing to perfect the marketing mix for his clients, and relies on the brilliant analytics minds at SwellPath to bring it all together.

When not responsible for his client’s money, Craig can be found occasionally speaking (SEMpdx, SMX, PDXDMC), frequently blogging, and constantly enjoying the Oregon outdoors.

Date and Time

Tuesday, March 10, 2015
5:00 PM to 7:00 PM. Presentation starts at 5:30 PM.

Location

Bridgeport BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit

There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).

Tickets

Early Bird member tickets start as low as $20! Prices go up on March 3rd, so get ‘em early.

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